One button -
We simplify your daily food decision
Get an instant cooking idea
the moment you need it -
a single recipe that matches
your food preferences.
What could I eat today?
Probably the most frequent problem in our lives
Lack of ideas
We usually tend to ask this question at the moment when we already stand hungry in front of the fridge and need an immediate decision.
Stick to our food routine
Our memory is often limited to dishes we just cooked last week or the week before. But what did we enjoy eating three months ago? We simply don't remember. That is why we conveniently stick to our routine, get bored and eat an unbalanced diet.
The endless feeds of current food and social media platforms overwhelm us with information, take our time and catch our attention - but they do not help us to make a quick decision. That is why we often end up choosing nothing at all.
Our solution is ideation.
Variety in diet
A single recipe per klick that matches your individual Food Personality.
Our app fosters an immediate cooking idea that goes beyond your routine while staying within your usual food preferences.
Single-choice is our answer to help you make a quick decision.
We surprise you with a recipe instead of making you search through a feed with hundreds of pictures and videos.
Create a group with your partner or roommates and find a recipe that matches everyone's preferences.
Finally, you no longer have to explain your intolerances or pickiness!
Spreading the ease of decision making.
It's not a food app.
It's a tool for simple decisions.
Small decisions made for oneself, but also those made by groups seem to become more and more complex in a digital environment that offers an unlimited number of choices. To make these choices as simple as possible, we focus on design elements and features that minimize distraction and support the social purpose of our app.
Save your favourite recipes to the clipboard and even create your own.
Since our app is all about ideation, we only need the name and time of your recipe!
Keep track of your eating habits and learn about their impact on the environment.
You can even choose a diet low in carbon dioxide!
We believe in a responsible future of technology.
We minimize your attention on the app to maximize it in the real world
Showing one recipe at a time is a natural stopping cue, that allows for quick and conscious decision making
No food app, but rather a tool to enhance your daily life
Groups made for meaningful interaction in real life
Optimal for closest friends and family to strengthen local ties
No public profile means no social pressure, but high social inclusion
The chat is reduced to sending recipes without distraction through text messaging
A random algorithm that is not influenced by ads or data collection
Two brothers - spreading the ease of decision making
Our grandma always used to ask us, "What do you want to eat after school?".
So we've been trying to remember one of her traditional German dishes that we've enjoyed over the past few months, with the result that we've chosen one that we ate just last week. But since our grandma really wants us to eat a varied diet, she started writing down the names of all the recipes she cooked for us in the following months and presented the list to us as soon as we couldn't decide what to eat.
But that's not how it started (yet)!
Time passed, we both moved out, started studying, and lived independently.
Then, during my (Fabian's) exchange semester in Copenhagen, my friends and I cooked almost twice a week. The only problem was that some of us were pescetarians, others were just picky, and we all struggled to find a consensus. Much like we used to do with our grandma, we then cooked salmon every week because we knew it was something everyone had already eaten the week before and would eat again without further clarification.
But that's not a solution I could live with in the long run. Especially because I knew that there were hundreds of other dishes besides salmon that would suit the food preferences of every group member. We would just need a little push to help us think outside the box.
So I took the first sketch of our app to my brother (Daniel), who happened to be working on the digital version of our grandma's list. Since he had already planned to share the over 250 recipes with our closest friends, it didn't take long to convince him to start our own business.
By bringing both stories together and combining them with our entrepreneurial spirit, academic background, and strong relationship as brothers, the foundation for looploop was born.
PS: We have so much more to tell, so please contact us for more details.
When will the app be released?We are currently in the development phase and expect to launch the app in the first half of 2022.
What is meant by 'Food Personality'?Your Food Personality represents all your food preferences that do not change from day to day. Based on this, all recipe suggestions are filtered without you having to set any additional filter. Settings you make in the Food Personality are for example: diet, allergies, undesirable foods, kitchen equipment and importance of CO2 emissions.
Where are your recipes coming from?The majority of our recipes come from ourselves. In addition, we also include recipes from selected partners such as food bloggers, chefs and other passionate foodies. Contact us if you would like to become a Trusted Partner and publish your own recipes.
What is 'Humane Technology'?Humane Technology is an emerging concept that challenges the addictive and persuasive design of our current social media platforms. It seeks to provide alternative solutions to the 'Extractive Attention' business model of the big tech companies whose only goal is to maximise your attention on their platform. More attention means more ads are seen, which in turn increases their profits. To achieve this goal, all your data is collected, analysed and then sold to third parties who use your data profile to target advertising in a way that is most persuasive and effective. In other words, you are the product - traded in attention and data. The problem is that third parties are no longer just businesses selling their products, but also political parties and governments using your data profile to manipulate decisions and elections in a real world setting (Center for Humane Technology, 2021). Looploop therefore takes its responsibility as a digital platform very seriously and minimises your attention on the app (check out how). In fact, we can do so because our business model is independent of third parties and does not rely on your data. For more information, check out The Center for Humane Technolgy.
How does looploop make money?Our app is based on a Freemium model that allows you to use the app for free. The premium version gives you unlimited recipe storage, access to all recipes, insights about your cooking behavior, and is offered as part of a monthly cancellable subscription. The best: we donate 8% of your payment.